EY Urges Companies to Embrace Wallet Ownership for Customer Retention
EY Digital Assets leaders Mark Nichols and Rebecca Carvatt emphasize the importance of owning the wallet as the primary strategic interface in the evolving global finance landscape.
EY, a global leader in assurance, tax, transaction, and advisory services, is urging companies to prioritize owning the wallet in order to maintain customer loyalty and engagement. According to EY Digital Assets leaders Mark Nichols and Rebecca Carvatt, the wallet is no longer just a crypto tool but a critical component of the next generation of global finance.
Nichols and Carvatt argue that companies must shift their focus from bank accounts to digital wallets to stay competitive in the rapidly evolving financial market. They highlight that the wallet has become the primary interface for strategic interactions with customers, offering a seamless and personalized user experience.
By embracing wallet ownership, firms can enhance customer engagement, streamline transactions, and build long-lasting relationships. EY emphasizes the need for businesses to adapt to the changing landscape of finance by incorporating wallet solutions into their operational strategies.