Crypto

Brazilian Company Méliuz Embraces Bitcoin Treasury Strategy Amidst Treasury Trap

The company Méliuz has recently adopted a bitcoin treasury plan to combat negative returns from government bonds, with 66% shareholder approval.

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Brazilian Company Méliuz Embraces Bitcoin Treasury Strategy Amidst Treasury Trap

The Brazilian company Méliuz has made a bold move by turning to Bitcoin as part of its treasury strategy to escape a treasury trap. Inspired by the approach taken by Metaplanet, Méliuz aims to mitigate the impact of negative returns from government bonds.


With 66% shareholder approval, the decision to implement a Bitcoin treasury plan marks a significant shift in the company's financial strategy. This move comes as a response to the challenging economic environment and the need to seek alternative ways to preserve value.

By diversifying its treasury holdings and embracing the world of cryptocurrencies, Méliuz is positioning itself for potential growth and protection against traditional market risks. This strategic decision reflects a forward-thinking approach to financial management and a willingness to adapt to evolving market conditions.

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